The Scoop Brands Marketing Blog

Learnings, teachings and tips & tricks for companies and business leaders who want to elevate their marketing strategy and take on winning marketing services.

Lia Gurin Lia Gurin

Want more Loyal Shoppers? Here’s what TikTok Shop and Whatnot are doing right

Before TikTok and Whatnot were household names, they were just emerging startup apps. TikTok launched globally in 2018 after merging with Musical.ly, and Whatnot was founded as a niche collectibles marketplace in late 2019 before adding its live-auction format in 2020. Today they are the leader social commerce platforms in the world, and they’ve flipped modern commerce completely on its head. Whatnot, AKA that platform you may have not even heard of one year ago hit a $20 billion evaluation! TikTok’s parent company is sitting pretty at $500 billion.

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Marketing Blogs across the web that we recommend:

  • Hubspot blog

  • The Moz Blog

  • Shopify

  • Mailchimp

  • Klaviyo blog

  • Social Media Examiner

  • The Content Strategist

  • Buffer

  • Inside AdWords

  • Marketo

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