The Scoop Brands Marketing Blog

Learnings, teachings and tips & tricks for companies and business leaders who want to elevate their marketing strategy and take on winning marketing services.

Lia Gurin Lia Gurin

Want more Loyal Shoppers? Here’s what TikTok Shop and Whatnot are doing right

Before TikTok and Whatnot were household names, they were just emerging startup apps. TikTok launched globally in 2018 after merging with Musical.ly, and Whatnot was founded as a niche collectibles marketplace in late 2019 before adding its live-auction format in 2020. Today they are the leader social commerce platforms in the world, and they’ve flipped modern commerce completely on its head. Whatnot, AKA that platform you may have not even heard of one year ago hit a $20 billion evaluation! TikTok’s parent company is sitting pretty at $500 billion.

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Lia Gurin Lia Gurin

How to make your Post-Purchase Emails Count

Did somebody just make a purchase on your website? Congratulations! You have made a sale and created a new opportunity. Now, what? Well, now is where the fun begins. It’s a wonderful time to bask in your glory and ensure that your first time buyer becomes a repeat purchaser. By focusing on creating an excellent post-purchase experience through personalized communication, loyalty programs, and valuable incentives for repeat purchasing, you will keep your customers engaged.

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Lia Gurin Lia Gurin

How to create the Green Screen effect on Instagram reels

You know those captivating Instagram videos that you keep seeing where content is being shown with an overlay of a person giving commentary? Have you wondered whether this feature requires a separate app? Thought of pursuing this on your own and didn’t know how? Well, as it turns out, creating the Green Screen effect on Instagram videos is simpler than you may think.

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Lia Gurin Lia Gurin

The Scoop Brands: Dental Marketing Gurus

Dental marketing is essential for practices looking to attract and retain patients in a competitive healthcare landscape. Effective marketing strategies aim to increase visibility, build trust, and ultimately convert leads into loyal patients. Here’s how dental marketing works and why The Scoop Brands stands out as a top choice in this field.

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Marketing Blogs across the web that we recommend:

  • Hubspot blog

  • The Moz Blog

  • Shopify

  • Mailchimp

  • Klaviyo blog

  • Social Media Examiner

  • The Content Strategist

  • Buffer

  • Inside AdWords

  • Marketo

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