The holiday season is a pivotal time for your brand to stand out. With consumer spending reaching new highs, marketers are continuously adapting strategies for maximum impact. It’s also a fantastic time to think about how you can use next year’s marketing dollars to create a bigger splash than a kid hitting the bottom of the slide at Water Country.

As New Years pair well with new beginnings, January is a perfect time to double down on promoting your business. Here's how you can enhance your approach for the holidays and prepare for a successful 2026:

Have you ever watched a branding video and felt more connected to a business? Did an explainer video help you understand a product offering or service better? More than likely, the answer to both questions is yes! Research by Wyzowl found that 95% of people have watched an explainer video to learn more about a product or service. This isn’t surprising as creating a branding video is a powerful tool for businesses to attract new customers and foster loyalty among existing ones in the modern day.