The Scoop Brands Marketing Blog
Learnings, teachings and tips & tricks for companies and business leaders who want to elevate their marketing strategy and take on winning marketing services.
How to create marketing experiences that your customers will love this holiday season
The holiday season is a great time to reach your followers, especially since many of them are shopping more than ever this time of year. It’s an amazing time to provide memorable marketing experiences that your customers will love. Take a look at this guide for maximizing your marketing during the holiday season.
15 marketing statistics to know (November, 2023)
Looking for some fun marketing stats? We got them for you! In this 4 minute read, we cover some interesting data and statistics on the topics of social media, email marketing, blogging, and search engine optimization (SEO).
How to create a winning holiday campaign for a profitable 2024
The holiday season is one of the best times of year to attract repeat shoppers. Take a look at this guide for tips on setting your brand up for success and a profitable 2024.
You’ve Got Mail: Email Marketing Tips to Improve your Brand’s Visibility
Email marketing is a leading channel in 2023 and it’s profitability is expected to increase in the next four years. In this blog you’ll find some email marketing tips to stand out from your competition and improve your brand’s visibility!
How to use SEO & blogging to boost company sales
In the marketing world, a buzz word that we hear a lot is ‘SEO’ or search engine optimization. When speaking about SEO, there’s a lot of information out there about keywords, blogs, organic traffic, and generating higher Google rankings. But what exactly SEO and how will having an SEO expert benefit your business? Keep reading.
What the Barbie Movie can teach us about marketing
The Barbie Movie is one of the biggest modern marketing success stories of our lives. With over 100 partnerships and a campaign that turned into a cult movement many months prior to the film’s release, there are many lessons about strategic co-marketing, branding, and the customer journey that can be found within this successful campaign. Come on Barbie, let’s go party for you have created one of the best marketing campaigns in modern history!
Luxury apartment marketing strategy 101
Living in a luxury building is on the bucket list for many young professionals, families, and single people. To effectively advertise a luxury apartment building, it's important to understand who your target market is, where they’re spending their hours, and the lifestyle that they aspire to or have already adapted. Showcasing amenities, exclusive offers, and gourmet restaurants nearby are some ways to emphasize the luxurious lifestyle that comes with calling your space their new home.
Brewing Success: A Winning Campaign Strategy for Your Coffee Brand During Summer Months
As the summer continues to roll in, coffee shop owners seek innovative ways to attract customers and keep their business thriving. An iced latte is the perfect pairing with a 75 degree day for many people, and enticing shoppers to dine with you on a regular basis needs to be a priority for any coffee shop. Here are some ways that you can drive loyalty in the summer months.
Have an online brand and physical store? Then keep reading
The success of these brick-and-mortar ventures lies in leveraging data effectively to optimize operations, improve customer experience, and act on shopper behavior in real time. In this article, we will explore how online brands can leverage data to unlock the full potential of their physical stores and achieve sustainable growth.
4 digital marketing tools every data intelligence platform needs
When it comes to data intelligence platforms, there are several digital marketing tools that can greatly enhance their capabilities. Here are four essential tools that every data intelligence platform can consider incorporating to make the most of their digital marketing strategy today.
6 digital trends to watch for in 2023
In 2023, digital marketing continues to evolve and adapt to new technologies and consumer behaviors. So what are six of the leading digital marketing trends that are shaping the industry in 2023? Find out through reading this article.
Marketing Blogs across the web that we recommend:
Hubspot blog
The Moz Blog
Shopify
Mailchimp
Klaviyo blog
Social Media Examiner
The Content Strategist
Buffer
Inside AdWords
Marketo

