In the marketing world, a buzz word that we hear a lot is ‘SEO’ or search engine optimization. When speaking about SEO, there’s a lot of information out there about keywords, blogs, organic traffic, and generating higher Google rankings. But what exactly SEO and how will having an SEO expert benefit your business? Keep reading.

The Barbie Movie is one of the biggest modern marketing success stories of our lives. With over 100 partnerships and a campaign that turned into a cult movement many months prior to the film’s release, there are many lessons about strategic co-marketing, branding, and the customer journey that can be found within this successful campaign. Come on Barbie, let’s go party for you have created one of the best marketing campaigns in modern history!

Living in a luxury building is on the bucket list for many young professionals, families, and single people. To effectively advertise a luxury apartment building, it's important to understand who your target market is, where they’re spending their hours, and the lifestyle that they aspire to or have already adapted. Showcasing amenities, exclusive offers, and gourmet restaurants nearby are some ways to emphasize the luxurious lifestyle that comes with calling your space their new home.

As the summer continues to roll in, coffee shop owners seek innovative ways to attract customers and keep their business thriving. An iced latte is the perfect pairing with a 75 degree day for many people, and enticing shoppers to dine with you on a regular basis needs to be a priority for any coffee shop. Here are some ways that you can drive loyalty in the summer months.

The success of these brick-and-mortar ventures lies in leveraging data effectively to optimize operations, improve customer experience, and act on shopper behavior in real time. In this article, we will explore how online brands can leverage data to unlock the full potential of their physical stores and achieve sustainable growth.

When it comes to data intelligence platforms, there are several digital marketing tools that can greatly enhance their capabilities. Here are four essential tools that every data intelligence platform can consider incorporating to make the most of their digital marketing strategy today.

In 2023, digital marketing continues to evolve and adapt to new technologies and consumer behaviors. So what are six of the leading digital marketing trends that are shaping the industry in 2023? Find out through reading this article.