Remember when Dunkin’ introduced us to the powerhouse team of Ben Affleck, Tom Brady, and Matt Damon and dubbed them the DunKings during Super Bowl LVIII in February 2024? This was a big moment for the coffee and donut chain that loves to celebrate its Boston routes. In 2025, the brand released a full sequel short-film: “DunKings 2: The Movie”. This campaign is part of what insiders describe as Dunkin’s “Cinematic Universe,” crafted in partnership with the creative studio Artists Equity. The idea is to use cinematic, comedic, culturally rooted storytelling (think Boston humor, irreverent fun) — across TV, social, and in-store — to reframe Dunkin’ from “just a coffee/donut chain” to a cultural phenomenon.

Looking for some fun marketing stats? We got them for you! In this 4 minute read, we cover some interesting data and statistics on the topics of social media, email marketing, blogging, and search engine optimization (SEO).

The Barbie Movie is one of the biggest modern marketing success stories of our lives. With over 100 partnerships and a campaign that turned into a cult movement many months prior to the film’s release, there are many lessons about strategic co-marketing, branding, and the customer journey that can be found within this successful campaign. Come on Barbie, let’s go party for you have created one of the best marketing campaigns in modern history!