Remember when Dunkin’ introduced us to the powerhouse team of Ben Affleck, Tom Brady, and Matt Damon and dubbed them the DunKings during Super Bowl LVIII in February 2024? This was a big moment for the coffee and donut chain that loves to celebrate its Boston routes. In 2025, the brand released a full sequel short-film: “DunKings 2: The Movie”. This campaign is part of what insiders describe as Dunkin’s “Cinematic Universe,” crafted in partnership with the creative studio Artists Equity. The idea is to use cinematic, comedic, culturally rooted storytelling (think Boston humor, irreverent fun) — across TV, social, and in-store — to reframe Dunkin’ from “just a coffee/donut chain” to a cultural phenomenon.

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