Did somebody just make a purchase on your website? Congratulations! You have made a sale and created a new opportunity. Now, what? Well, now is where the fun begins. It’s a wonderful time to bask in your glory and ensure that your first time buyer becomes a repeat purchaser. By focusing on creating an excellent post-purchase experience through personalized communication, loyalty programs, and valuable incentives for repeat purchasing, you will keep your customers engaged.

If you’ve had AI on your mind and are curious about what the future holds when in comes to purchase behavior in 2026 then you’ve come to the right place.

In 2025, retailers using AI-driven personalization reportedly saw meaningful boosts in sales. Because of those foundations (personalization, convenience, operational smoothness), 2026 will likely see these trends amplify.