Did somebody just make a purchase on your website? Congratulations! You have made a sale and created a new opportunity. Now, what? Well, now is where the fun begins. It’s a wonderful time to bask in your glory and ensure that your first time buyer becomes a repeat purchaser. By focusing on creating an excellent post-purchase experience through personalized communication, loyalty programs, and valuable incentives for repeat purchasing, you will keep your customers engaged.

The holiday season is a pivotal time for your brand to stand out. With consumer spending reaching new highs, marketers are continuously adapting strategies for maximum impact. It’s also a fantastic time to think about how you can use next year’s marketing dollars to create a bigger splash than a kid hitting the bottom of the slide at Water Country.

As New Years pair well with new beginnings, January is a perfect time to double down on promoting your business. Here's how you can enhance your approach for the holidays and prepare for a successful 2026:

If you’ve had AI on your mind and are curious about what the future holds when in comes to purchase behavior in 2026 then you’ve come to the right place.

In 2025, retailers using AI-driven personalization reportedly saw meaningful boosts in sales. Because of those foundations (personalization, convenience, operational smoothness), 2026 will likely see these trends amplify.

Email marketing remains a cornerstone of digital communication, and in 2025, its success hinges on leveraging data-driven strategies. Marketers and business owners will need to embrace hyper-personalization by using advanced AI and predictive analytics to tailor content to individual recipients. By analyzing user behavior, preferences, browse, and purchase history, businesses can deliver content that resonates on a personal level. Dynamic content, such as product recommendations or event-triggered messages, ensures emails stay relevant, driving higher engagement rates and fostering brand loyalty.

As we enter the Summer of 2024, the opportunities in the eCommerce space continue to rise. In fact, the global eCommerce market size is expected to grow exponentially from $5.2 trillion in 2021 to about $8.1 trillion by 2026. Email marketing is still a force, offering opportunities to drive dynamic content and behavior driven messages to a person’s inbox. Mobile marketing is becoming more and more effective by the day. And have you heard of something called AI? Yeah, well, as you are likely aware, it’s shaking a lot of industries and having a huge impact on the marketing landscape.