The holiday season is a pivotal time for your brand to stand out. With consumer spending reaching new highs, marketers are continuously adapting strategies for maximum impact. It’s also a fantastic time to think about how you can use next year’s marketing dollars to create a bigger splash than a kid hitting the bottom of the slide at Water Country.

As New Years pair well with new beginnings, January is a perfect time to double down on promoting your business. Here's how you can enhance your approach for the holidays and prepare for a successful 2026:

If you’ve had AI on your mind and are curious about what the future holds when in comes to purchase behavior in 2026 then you’ve come to the right place.

In 2025, retailers using AI-driven personalization reportedly saw meaningful boosts in sales. Because of those foundations (personalization, convenience, operational smoothness), 2026 will likely see these trends amplify.

Why Squarespace is a smart platform — and why The Scoop Brands is the right choice to launch your website on coming into the new year.